Sipsty
Read time:
5 min
Client:
Sipsty
Industry:
Beverage
Start:
End:
Duration:
5 Weeks
Sipsty reached out to me to help elevate their digital presence. As a brand known for its delicious flavour, they needed an animation that matched their experimental spirit while delivering a smoother, more focused user experience.
Starting point
Their previous ads had a lot of personality but fell short in creativity. The structure was fragmented, and it was difficult for users to feel the taste of their products on videos. It also hard to acquire new customer due to this limitation.
Problem solving
My goal was to preserve their distinct aesthetic while allowing customer to feel the taste of the product even without having to drink it. therefore the 3D motion include movement but elements of taste customer already have taste before such as the fruits sameselves.
